Gaston Luga is a Swedish backpack brand that was founded in 2016 with a mission to create functional and stylish backpacks for adventurers worldwide.
It is a brand that is deeply rooted in art and creativity. Each design is thoughtfully crafted with the urban environment in mind, creating timeless pieces that bridge the gap between form and function. The brand's products are made to become everyday essentials that complement and elevate any look.
S.T. Valentin was founded in 2008 with a passion for creativity and an urge to create. But from the beginning, their community has been a driving force. S.T. Valentin has always been in close dialogue with their loyal, but brutally honest regular customers, to create the best possible product.
S.T. Valentin is not your typical shoe brand. their products may resemble classic men's footwear at first glance, but they are much more than that. They have reimagined and refined classic designs to create timeless footwear that never goes out of style.
COUCH COUTURE
Mankind. The species that tamed elements and lions, invented the printing press, space rockets and mayonaise and can’t stop bragging about having opposable thumbs. Millions of years of evolution, however, haven’t led to prosperity and progress alone. Man is also responsible for wars, child beauty pageants and burnouts.
Fortunately, in 2015, three young boys set on a journey to conquer these horrors. In their search for comfort, peace and freedom they tested countless recipes, chemical structures and foreign reality tv shows to obtain their goal. Then, one day, lightning struck and the trio had an amazing idea that had nothing to do with ending the worlds problems: They were to create the world’s most comfortable housefit. The name of their enterprise? Pockies.
Since that fateful day Pockies has fought for the existence of Couch Culture. First up, boxer shorts with pockets, later they created an entire array of products to be worn on and around the couch. All with one larger idea in mind: to free the people of discomfort.
Mercer Amsterdam, founded by Pim Dresen in 2013, is a footwear and clothing brand based in Amsterdam. Named after Mercer Street in New York City.
The brand emphasizes taking responsebility and produces its products in BSCI-certified factories. Mercer uses materials certified by the Global Recycled Standard, PETA, Piñatex, and the Leather Working Group.
In 2017, Mercer was recognized for collaborations with Loro Piana, NASA, Beverly Hills Hotel, UCLA, and Starter. Particularly, they were pioneers in using Piñatex to create the first fully sustainable vegan sneaker, and later introduced footwear made from Italian grapes, apples, and plastic nets from the sea in collaboration with Seaqual.
Wax London was founded in 2015 by three friends - Rich, Tom, and Steffy - in their London kitchen. The three friends, all from different backgrounds, met in London and commiserated on their unsatisfied desire to dress well, without breaking the bank. After two years of running the brand out of Rich’s kitchen, they moved into a studio and showroom space in Camden Town, where they continue to grow the business to this day.
Wax is invested in created elevated clothing that inspires confidence and self-expression. They blend British heritage, Mediterranean sensibility, and Indian craftsmanship through a London-centric lens. Designs are inspired by family, music, togetherness, the outdoors, parties, love, sport and London life.
Selfhood emerges from the roots of male streetwear, drawing upon years of experience crafting sustainable outerwear. Inspired by the durability and timeless style of menswear, the brand brings that same ethos to the realm of women's fashion.
Since its inception in 2016, Selfhood has diligently explored its place in the market. This journey has led Selfhood to redefine itself as a conscious outerwear brand, blending Nordic design sensibilities with the vibrant prints and colors synonymous with streetwear.
Consciousness extends beyond production; it's about offering styles that endure, becoming cherished pieces worn for years to come. Making the most conscious choice means caring for one's clothes and embracing them as wardrobe staples for the long haul.
Rethinkit champions a balanced lifestyle that allows time for yourself and others. Whether you're running errands, heading to the gym, or off to work, we've got you covered. Our collections embrace every facet of your daily life.
Rethinkit offers athleisure wear for women, a perfect blend of fashion and sportswear. The term 'athleisure' combines 'athletic' and 'leisure,' representing functional yet stylish sportswear designed for everyday use. Our minimalist and versatile designs, crafted from stretchy, breathable, and moisture-wicking recycled materials, seamlessly transition from the gym and yoga mat to your daily routine. With a focus on functionality, our pieces emphasize movement and comfort, making it easy for you to stay active.
The great thing about style, as opposed to fast fashion, is that it allows for the creation of a wardrobe made to last over time—a wardrobe that is timeless. However, timeless does not mean stagnant or backwards-looking. Morris's mission is to make timeless style attractive, vibrant, and relevant for the present.
Timeless pieces can include a navy merino knitted sweater, an oxford shirt, or a pair of jeans. But timeless style also encompasses a multicolored rugger, a striped seersucker suit, or pastel trousers. Morris keeps an eye on the rearview mirror, drawing inspiration from great style icons and refining the classics to bring them into today.
