Blue de Gênes offers a full clothing line that celebrates heritage and individuality. From strong-identity jeans to authentic knitwear, tailored waistcoats, and jackets, every piece is a tribute to the craftsmanship and aesthetics of bygone eras. Indigo flows through the brand’s veins, inspiring timeless garments that are designed to age beautifully with wear. Every detail, from the fabric and fit to buttons and washes, reflects an unwavering dedication to quality and authenticity.

Craftsmanship

Craftsmanship is at the heart of Blue de Gênes. Each pair of jeans is crafted using traditional techniques, such as chain stitching at the hem and waistband—hallmarks of premium denim. Unique touches like leather reinforcements, angled coin pockets, and lined back pockets ensure durability and character, echoing the principles of clothing made to last over 400 years ago.

Production

To honor the rich history of denim, Blue de Gênes partners with small, family-owned factories across Europe. The jeans are produced in northern Italy, renowned for its exceptional washing techniques, ensuring every pair is as beautiful as it is durable. Shirts are crafted in Portugal, pants in Turkey, and belts in Austria—all by suppliers with whom the brand has cultivated long-term relationships based on shared values of quality and sustainability.

Sustainability and Natural Materials

Blue de Gênes is committed to sustainability, crafting garments that stand the test of time. A shining example of this ethos is the use of Corozo nut buttons, made from the seeds of Tagua palms found in South America. Known as "vegetable ivory," these buttons are a sustainable, water- and scratch-resistant alternative to plastic, adding a natural and unique touch to every shirt.

Towards a Brighter Blue

In an era of fast fashion, Blue de Gênes takes a stand for slow fashion. By creating timeless, high-quality garments that can be worn and cherished for years, the brand hopes to combat the wastefulness of fleeting trends. Like a pair of raw jeans that fade uniquely over time, Blue de Gênes encourages customers to collect and hold onto pieces that tell their own stories.

At Blue de Gênes, every stitch, button, and detail reflects the values of craftsmanship, heritage, and sustainability—a commitment to creating clothing that transcends time and trends.