Selfhood emerges from the roots of male streetwear, drawing upon years of experience crafting sustainable outerwear. Inspired by the durability and timeless style of menswear, the brand brings that same ethos to the realm of women's fashion.

Since its inception in 2016, Selfhood has diligently explored its place in the market. This journey has led Selfhood to redefine itself as a conscious outerwear brand, blending Nordic design sensibilities with the vibrant prints and colors synonymous with streetwear.

Consciousness extends beyond production; it's about offering styles that endure, becoming cherished pieces worn for years to come. Making the most conscious choice means caring for one's clothes and embracing them as wardrobe staples for the long haul.