The great thing about style, as opposed to fast fashion, is that it allows for the creation of a wardrobe made to last over time—a wardrobe that is timeless. However, timeless does not mean stagnant or backwards-looking. Morris's mission is to make timeless style attractive, vibrant, and relevant for the present.

Timeless pieces can include a navy merino knitted sweater, an oxford shirt, or a pair of jeans. But timeless style also encompasses a multicolored rugger, a striped seersucker suit, or pastel trousers. Morris keeps an eye on the rearview mirror, drawing inspiration from great style icons and refining the classics to bring them into today.

Morris believes this approach is the root of sustainable fashion, encouraging consumers to buy less but buy better. The brand carefully selects suppliers of both garments and fabrics, fostering long-term relationships and avoiding shortcuts. When choosing materials, Morris leans on preferred materials with the objective of ensuring the longest possible lifetime for each garment. The brand strives to use as many clean fabrics as possible, as they are easier to regenerate and maintain their beauty longer.

With the right care, Morris garments will look new for a very long time, promoting a wardrobe designed to be extended, not replaced.